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Sulphate and Paraben Free
IGORA aims to truly empower every colourist to create the most beautiful looks
vibrant shine and lasting results
ColorDesign will give you plenty of room to unleash your fantasy creating the most complex looks
Enhanced with Violet/Blue pigments to neutralise and counteract yellow and brassy tones
PURE COLOUR Activator 2 950ml Termix Sulphate and Paraben FreeARGAN OIL INFUSED Evoke Activators come in 3 strengths and are infused with Argan Oil to add additional anti oxidants and provide extra protection for the hair. It is recommended that only Pure Activators are used with Pure Evoke Demi Colour as this will guarantee optimum results. Activator 0 Can be used when toning lightened hair to reduce risk of breaking base and or to achieve soft tonal reflects. Recommended to be used with Instant Tones.