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Why Graphic Culture Matters - Rick Poynor science fiction the authors also show waysWhy Graphic Culture Matters gathers 45 thought provoking essays by design critic Rick Poynor about graphic design and visual communication, written in the past two decades. Poynor writes as a non designer deeply immersed in the practice of graphic communication. Many of the essays were first published in the American magazine Print, where he was a columnist for 17 years. These incisive pieces focus on key tendencies and trends, prevailing ideas and