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Cooperative Strategy : Competing Successfully Through Strategic Alliances Condition:Like New Falling down a well isCooperative Strategy Competing Successfully through Strategic Alliances Pierre Dussauge and Bernard Garrette HEC School of Management, France In recent years, such corporate giants as Boeing, Toyota, Nestl, Philips, United Airlines, IBM, and Intel have increasingly turned to alliances in order to develop new products and technologies, enter new markets, and globalize their activities. Indeed, no one firm, however dominant, can beat the competition